As I did with $YELP, I used the weekly calls, for a lot of risk and a quick payoff. I can't recommend this as a good strategy, but it can work.
Actual trade was short the 275 put and bought the 260 put for just short of a credit of $3 per option on the 2/17/17 when the stock price of around $277. Closed above $280, so already in the green.
I was surprised, I had originally looked at the 270 strike but would have only sold for $1.35. Not enough payoff for the risk on this high flyer. I could have stretched to a longer date, but decided to just cut the cushion. Either it runs like crazy or it reverses hard, and no amount of cushion will help.
Risky play, but I accept that.
Only trade I made today, others I have on are still working, including $YELP losing a bit more.
By the way, if you haven't caught Sean McLaughin's options podcast, I recommend it. You can find the link on his twitter account,